What are we all about?

At Iberian Media we are under the influence of two separate worlds. So much so that our own logo aims to represent this by symbolizing the two sides of the human brain; the right, intuitive and creative, and the left, logical and analytical.

But this is not just a clever marketing ploy we have adopted to sell our services. These two separate ways of thinking are really necessary in our daily work as a graphic design and web application development studio.

To launch and operate a successful website is a multidisciplinary task which extends far beyond the design and development of a site and into areas such as promotion within the social media channels, marketing strategies, content production, usability and statistical studies, and so much more.

We believe mediocrity has no place in todays online world. Your potential public has been using the internet for many years now and to capture and keep their attention you will need more than just a "good-looking" website.

Diagram of left and right brain processes

To sell a product online today you need to be different, and not only by the attributes of your product. Our goal is to create innovative products for you that will be recognized, valued and recommended by your users.

It's not just about creating a product, it's about creating an experience...

Michael Van Dorth

Our Skipper

Born in California to Dutch parents and raised in Southern Spain, it's safe to say that Michael knows a bit about crossing cultural boundaries to communicate an idea to a global audience.

After studying and working in various publicity jobs in Seattle he returned to Spain, and in 1999 founded Iberian Media to apply his knowledge of design and marketing to the “inter-web" thing that everyone was talking about at the time.

Thirteen years later, he is still fascinated with this medium and is always looking for ways to experiment and create something new.

When he is not glued to his laptop working on a project for one of our clients, you can find him with his nose buried in an astrophysics book or sailing in the Bay of Cádiz.

Rota Spain

Our Port of Call

Home sweet home... that’s the way we think of our quant little town located in Andalusia upon the sands of the “Coast of Light”. Even though it’s a small fisherman’s town it has the advantage of receiving in it’s arms people from around the world due to it’s fantastic climate, fine grain sandy beaches and friendly inhabitants.

The Spanish-American Naval Base has also attributed in creating an international atmosphere in our small town and many of those sailors assigned here have decided to make this place their home.

Flickr Feed of Rota

  1. In the kitchen, no one can hear you scream...
  2. Feria
  3. Feria
  4. Superabuela
  5. Amandilla
  6. Meeeeow

Our Process

Our success at creating effective websites is the result of a finely tuned process we have developed over the years. Each phase of our development plan is complemented by a constant line of communication with our clients during the entire process.

  1. Planning

    Without a doubt, this is the most important part of any project. In this planning phase we focus on the requirements and possibilities of your site and also maybe suggest some ideas which you may not have thought of. We study your market to find out what works and what doesn't, then begin to sketch out the information architecture of the site based on what it is you want your users to do.

    Once we have clarified the projects goals and tasks and have focused these ideas like a laser, we take our notes and begin sculpting out a rough idea of the visual structure of your site with the help of wireframes (simple functional prototypes), Post-Its, notebooks, and pencils (yes we still use pencil and paper in 2012!).

    This is a crucial phase in the project as we need to be sure we have covered your requirements as well as how we will present these tasks to your users in an intuitive fashion.

  2. Design

    Once we have completed the planning phase we can now move on to the fun part - the visual design. We use our sketches and notes from the previous phase to work out the concept designs of the interface your users will be interacting with.

    Here is where we begin to define the visual tone of the project; colors, textures, layout, typography, all of the details that will give your site a professional yet original appearance.

    During this phase we will be constantly sending you proofs for you to review, to make sure we are heading in the right direction with your vision. We believe in keeping you "in the loop" at all times but especially in this phase where the overall style is defined.

    Lastly, even though this is primarily the "visual" development stage of the project, we begin to work in the interactive elements of the site your user will experience.

  3. Development

    The designs from the previous phase are ready and we are anxious to turn them into a spectacular functional website. In our development phase we use a web standards approach for a clear separation of content, behavior and presentation.

    The advantages of using this process to create websites are many; true search engine optimization, quicker development times, and easier code maintenance. Our goal is to create websites for our clients that scale well to their current or future needs and grow with them.

    We write all of our code using the most standards based HTML, CSS, Javascript and frameworks (code libraries) in our industry. We then connect everything to your favorite content management system (ExpressionEngine, Wordpress, Shopify, etc.) or we can also create a bespoke CMS for you using Coldfusion or PHP.

  4. Management

    Just because the site is online doesn't mean we should just leave it to its fate on the net. Actually, this is the most important time for you to have us by your side. This is when you will need us to analyze traffic data and to implement optimization strategies. We will watch to see where your users are entering your site, what they do, and how long they spend doing it.

    We will analyze page load times and keep an eye on how the server and database is handling everything. If your project involves e-commerce, we will also study your conversion rate of potential clients to real customers and see how we can optimize this flow even more.

    In this stage of a projects life-cycle we also implement your online marketing strategy using traditional or social media networks to get your message out there. All of this to make sure you are getting the maximum return on your investment.

What are Web Standards? (and why they are important to you)

We are constantly promoting web standards. Not only because we think it is the key in consolidating our industry, but also because they give our clients a larger return on their investment in the long run.

What are web standards? Instead of laying a bunch of "geek-speak" on you that will make your eyes roll, we'll keep it simple. Basically web standards development is a way of creating websites that are both compatible and accessible to everyone. Your visitors may be using the latest and greatest browser out there, a mobile phone, or a version of Internet Explorer from the Bronze Age, however your sites content will always be accessible even though the visual experience may differ.

The accessibility of your site's content is a very important matter if you plan on reaching a large audience. This audience also includes people with visual impairments who use screen readers to "hear" web pages they visit. But this is not just a kind gesture to the visually impaired, it is also very important to any web project when you consider that the most active visually impaired user on the web today is without a doubt, Google.

Search engines send out small programs, or "bots", regularly to index content on the web. These "bots" do not take into account the visual or interactive aspects of a website, only its content. But if your content is not marked up correctly or not available without the use of Javascript or Flash, your overall ranking will suffer and you will be less likely to connect with your potential audience through a search. This is why a website built upon web standards is not just an example of "best practices" within our industry, for you it's an intelligent investment.

  • How we see the web...
  • ...and how Google sees the web