Full Page Bodega Ad

Bodegas Tradición

Bodegas Tradición is an art gallery and boutique winery in Jerez de la Frontera. They required a full page magazine ad designed for them that would fuse the two aspects of their business, fine art, and fine wines and sherries.

Bodegas Tradición is an art gallery and boutique winery in Jerez de la Frontera. They required a full page magazine ad designed for them that would fuse the two aspects of their business, fine art, and fine wines and sherries.

Their initial concept was to merely show images of the gallery and bodega but we wouldn’t have any of that, and convinced them that to really catch a readers attention, it’s best to stick with a simple representative image rather than stuff as many images as you can on a page.

Being that the business is part art gallery and part winery, we thought it would be fun to take something as classic and iconic as DaVinci’s Mona Lisa and give it a twist. We focused on the Gioconda’s hands and placed a wine glass in them which we painted by hand (well, by tablet anyway) so it would match the brush strokes of the painting and give it more realism.

Finally the tagline “Vinos llenos de ‘Arte’” (Wines full of Art) was added as bit of tongue-in-cheek, since the word ‘Arte’ is used in andalusia also to express merriment.

Services Provided
  • Ad Design