Web Application


Once again, our friends at Signature Advertising called us in to collaborate on a project for another major U.S. based company. This time we would be working on an internal web project for the Doubletree hotel chain by Hilton.

The project brief required that we design and develop the front end and back end administration area for an application known as Treemail. This application is an internal company news information center where managers of Doubletree hotels from around the world can keep up with current company news and receive email newsletters as part of their subscription to the service as well.

The current application had become a bit dated and was far from being intuitive and easy to use, so our first step was to redesign and reorganize the user interface for both the administration and subscriber areas. Using the list of requirements and Doubletree’s own corporate style guide, we mocked up a series of design compositions including various email template designs which would be used by the system as well to mail out breaking news events.

Once the design comps were approved we began working on both the front end HTML, CSS and Javascript coding as well as the backend PHP and MySQL database. We have found that working from both ends (client side and server side) simultaneously really helps the development process for applications that require a more data interactive front end (especially when the project requires extensive AJAX interaction). By working in this manner we can adjust both sides as we code and immediately see how real information from the database reacts within the front end.

We used the Codeigniter PHP framework as a base structure of the application and the jQuery Javascript library for all client side scripting, keeping things pretty standard, open-source and easy to maintain.

After we had completed our portion of work, our friends at Signature Advertising finished the job by including a robust email sending engine that would take care of sending out the email newsletters, using our templates, to thousands of Doubletree employees throughout the world.

Services Provided
  • Interface Design
  • Web Development
  • Custom CMS
  • Email Templates